Wiko launches ‘Getaway’ into Kenyan Market

03 | 15

Wiko news

Wiko launches ‘Getaway’ into Kenyan Market

French mobile phone manufacturer, Wiko has launched a new model ‘Wiko Getaway’ in Kenyan market. The launch of Wiko Getaway in Kenyan market is just the beginning product of a series that Wiko plans to introduce between March and June on this year. Its aim will be to enforce Wiko’s position as a strong player in the mobile phone industry.

Wiko Getaway is inspired by a subtle blend of technology and aesthetics & comes in sophisticated design and smooth aluminum contour. The device has an ultra-slim 7.2mm thin profile which makes it slim & light and has a leather finish, which is smooth to the touch and is a pleasure to use. In addition, the phone also boasts a powerful 13-megapixel rear & 5-megapixel front camera. Despite of being stylish, GETAWAY also makes life easy by giving the choice for: a SIM slot and a SIM or SD slot meaning you can have two sim cards or use one slot for an SD card.

Buyers of Wiko Getaway can also experience a stunning 5” screen display that accentuates, optimizes and enhances HD content. Its Android 4.4 KITKAT interface allows the user to manage many different activities intuitively while enjoying excellent fluidity of navigation, thanks to its 1.3 GHz Quad Core processor and 16 GB of memory. With amazing Getaway, every buyer can experience style and performance that they are proud to show off.

To add more to its style, Getaway has been launched in three stunning colors: Black & Gold, Navy and White & Silver. At a retail price of KShs. 20,999, it will be available immediately across most retail outlets in all major towns across the country and will come with a free 8 GB SD card.

‘We are targeting the young and trendy generation who wants to experience style and performance that they will be proud to show off without having to spend much. We are unleashing more exciting models for users to choose from. Whether it’s a technology savvy user, a regular user or a beginner, Wiko has a phone for everyone,” explains Country Manager, Mr. John Mutwiri Miriti.

By becoming the fastest growing phone brand, Wiko has witnessed great success in Europe and is currently the second bestselling phone in France. The French phone manufacturer hopes to replicate its success in Kenya and across Africa.

“We are currently investing heavily in key retail partners across major towns in the country through shop visibility improvement programs, trainings and joint promotions that will not only maximize our profitability but that of our partners. We are also in the process of doubling our sales team to support our exponential sales growth across the country,” says Mr. Miriti.

A partnership with online shop Jumia is also in the offing.

“Kenyans have grown to love the exquisite style, color and performance of our products and this has seen us grow by over 200% since venturing into the market five months ago. We are now a key player in the market challenging even the conventional players,” says Mr. Miriti.

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